HEB Launches Home Department Section at Central Texas Store

NEW BRAUNFELS, Texas (KXAN) — From Texas-shaped cutting boards and yeehaw pillows, HEB is adding more than groceries to its stores.

The Texas grocer recently opened a new location in New Braunfels and launched its “Home by HEB” department. The “Home by HEB” department offers Texas-style homeware and decorations from Texas designers.

HEB plans to add more home departments to stores throughout the year, according to the company’s statement. The department gives customers the ability to browse products from the Haven + Key and Texas Proud collections.

The Haven + Key line features “trendy” items, from candles and mirrors to rugs and furniture. “The Texas Proud brand will celebrate Texas style and feature many like-minded items made by Texas-based artisans and businesses,” the statement said.

The store stocked leather goods from Lucio Tailoring Co. in San Antonio, cowhide benches from Texas Bench Worx in Luling and hand-poured candles from Rustic Swank in New Braunfels.