Asda to make big changes to fresh food section in 250 stores

Asda will increase the number of greengrocers in its stores and expects the changes to reach 250 branches from next month.

The supermarket first announced it would appoint 150 specialist greengrocers to stores across the UK in September 2021.

But in a new interview with The Sunday Times over the weekend, billionaire brothers Issa and owners of Asda confirmed the service would be available at 100 more stores, reports the Mirror.

This would bring the total number of branches with in-store greengrocers to 250 from April.

The primary job of an in-store greengrocer is to oversee quality standards and verify product availability, as well as maintain the presentation of the produce area.

The new roles are shop-floor based, with the supermarket previously saying it expected the jobs to be filled by both existing staff and new hires.

It is part of a huge £9million investment to boost new offerings available in Asda.

This includes investing to offer customers a wider choice of premium fruit and vegetables from its luxury ‘Extra Special’ range.

The fresh produce section is one of the most popular areas of our stores and more than half of our top-selling ranges by volume are generated in this area,” said Mike Snell, Asda’s chief fresh produce officer. .

“We know how proud our colleagues are of product quality and store standards and we are making this investment to improve the experience our customers receive when shopping for fresh fruit and vegetables.”

The first greengrocers were hired in stores from October.

It comes after rival Sainsbury’s confirmed it would close 200 of its in-store cafes, as well as closing its less popular hot food counters in 34 stores.

Sainsbury’s will also “simplify” the way it runs its bakery counters in 54 stores from next month as well.

The Big Four grocer has already cut 1,150 jobs as part of a restructuring last March.

Sainsbury’s said of the 200 cafes closing, 140 will remain closed, 30 will become a Starbucks and 30 will become Hubs restaurants.

Meanwhile, Tesco has confirmed plans to cut hundreds of jobs as it axes deli and hot food counters across 317 stores.

The supermarket chain is also expected to abandon its Jack’s discount store, launched in 2018, putting 130 head office jobs at risk.

The news from Tesco was announced in January 2022.

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